Juan Fernandez – Global channel Chief for HacWare and The MSP growth coalitions - Chief Encouragement Officer. He has been invested in improving process, procedure, and empowering individuals to be successful while delivering business outcomes via technology his whole career. He is an early-stage investor in software startups, Co-founder of the MSP growth Coalition that has built a scalable framework to empower business owners the ability to scale their MSP. Juan recently hand built and architected the design of a multimillion-dollar MSP that consecutively ranked one of the fastest-growing IT companies in the industry. Juan is also the creator and co-author of The MSP Handbook that empowers small business and personnel to implement the strategies needed to build great businesses and careers.   Juan’s passion is to help “Move the channel forward”. Juan is one of a select few to have written the CompTIA A+, Network +, Security + Tests. Juan also sits on the CompTIA Subject Matter Expert Technical Advisory board. His entire career has been dedicated to creating effective scalable business models and educating others on his “Making IT Simple” approach. His desire to #makeadifference has led to the creation of many new service approaches and education around XaaS, CXaaS and leading strategic initiatives to effectively transform technology to be simple, flexible, adaptable, and responsive to the needs of the modern business.  He is the winner of MSP Shark Tank for best security and services presentation. This set the stage for an all-inclusive Security and Device as a service model that created a framework for channel and MSP models.   Juan currently sits on the CompTIA executive council, previously a Comptia Channel Development Advisory Council Co-Chair, Forbes Magazine Technology Council, CompTIA Infrastructure Certification Advisory Committee, a Channel Futures MSP mentor and has worked with many other channel companies to develop the future of technology and XaaS models.   Juan has been featured in CompTIA World Magazine, Channel Pro magazines - Peer of the year, HP DaaS innovator of the year and awarded CRN magazines fastest growing MSP’s, ENX Magazines - Difference maker of the year, Channel Futures DE&I 101 Leadership Recognition, 2022 Channel Influencer of the year and CompTIA’s 2022 Industry advisory leadership award winner.